Business Consulting

Is your product or service complicated? Do people need to read instructions before they can use it or put it together? If that sounds familiar, your company may benefit from creating an explainer video that shows viewers how to use the product step-by-step. An explainer video is a short video that explains how your company’s products work…

If you are like the overwhelming majority of entrepreneurs, you might not have a cushy amount of startup capital with which you can spend to launch your business. And if this is the case, it is understandable that you would be looking for different ways to cut down on the costs of marketing your brand…

One of the end goals of virtually every business, no matter how small or large, is to build a ubiquitous brand identity and a powerful, easily recognizable public image. The good, but understandably daunting news is that there is no end to how you can do that. In this day and age, digital marketing is…

The benefits that are offered to a job candidate can ultimately be the deciding factor in whether they will accept the job position or decline the job position. Employee benefits are generally one of the biggest expenses you will have as a business owner. You have so many things on the line as a business…

Having a start-up business is a lot of work, and one of the most important steps is marketing. Marketing your startup business is crucial if you want customers and success. There are many options when it comes to marketing. The best plan is to have a variety of methods to market your business. You will…

What almost every small business owner understands is that digital is providing people with whole new ways to consume media. As a result, many traditional marketing strategies are not having the same impact as they once did. However, things seem to be moving so rapidly, the question becomes, “Which digital marketing trends should small businesses focus their…