Business Consulting

What almost every small business owner understands is that digital is providing people with whole new ways to consume media. As a result, many traditional marketing strategies are not having the same impact as they once did. However, things seem to be moving so rapidly, the question becomes, “Which digital marketing trends should small businesses focus their…

For many Millennials, it is not always about the money. While the salary is important over the lifespan of any career, it is not the sole motivator for many, especially Millennials. Many will factor benefits and incentives above salary. In many parts of our economy, it is a job seeker’s market. Therefore, qualified Millennials have options.…

Essentially, digital marketing is an all-inclusive term for any online marketing. For a small business, things can quickly become complicated and overwhelming. You will hear and read terms like influencer outreach, organic search, IoT marketing, and retargeting. Fundamentally, digital marketing applies to any marketing and advertising distributed through digital platforms, and this will include websites, search engines, email,…

When people discuss financial services, one of the main purposes that is discussed is the management of money. How can digital marketing have a positive impact on an industry that is filled with consumers who change their minds and behaviors as fast as lightning? The amount of money that is spent on digital marketing is…

Are you a small business trying to understand digital marketing? Primarily, it is a collection of marketing methods used on the Internet, but also includes other digital advertising, such as on mobile devices. A business can use strategies and tactics that take advantage of search, social media, email, their websites, and even the geo-location of…

One of the biggest realities that many startup businesses face in marketing their business is that they need to grow your business and your brand in order to bring in revenue, but you need money to do this. For brands that have already been established, you will probably want to consider using fresher and newer…