Digital Marketing Services
If you aren’t working to improve your digital presence through a strategic digital marketing effort, you’ll likely soon fall behind your competition.
While some small businesses still get by simply with referrals and Yellow Page ads and advertisements through other traditional advertising mediums, there is a massive shift happening towards digital. While having a website will put you a step ahead of those that don’t own a web presence, you’re now competing for attention with companies even outside of your geographic area. Not only do you need to have useful content on your website but you also need to allocate at least part of your marketing budget toward advertising your business online.
Read on to learn about the elements of digital marketing that every business, small, medium and large, need to focus on. We offer digital marketing services for nearly every type of business.
Digital Marketing Services We Offer
Search Engine Optimization
Search Engine Optimization, or SEO, is the effort aimed at ensuring your website is fit for your target market but also for search engines. Your potential customers search on search engines for what they’re looking for. If your site is search engine optimized, it will be listed in the results of the user’s search, giving your business an opportunity to be visited.
Our SEO service focuses on ensuring an exceptional experience for your visitors by focusing on high quality content, conversion testing aimed at increasing the rate at which your visitors convert into a customer, promoting your content through a Public Relations approach to spreading positive word about your business, attracting local visitors if your business depends on foot-traffic, as well as reporting and analysis.
Focusing on the visitor first is our path to success in the search engines. Search engines such as Google are now sophisticated enough to read metrics that indicate whether one site is more useful to visitors than another site. Over time, as the search engines gather more data, the more frequently useful sites float to the top of search results.
If you’ve ever searched for a product or service online, you’ve undoubtedly come across paid search advertising. While paid search primarily began as a way for companies to bid for positioning in search engine results separate from buying ad space on websites, it has grown to an incredibly sophisticated form of advertising.
Simply getting in the game and running a campaign of your own can yield positive results but you’ll likely soon find that you want to grow faster, your costs are too high, you’re receiving poor quality leads or few sales, and you may conclude that paid search just doesn’t work well enough for your business. If you give up on paid search or if you just stick with it as a losing effort, you’re doing your business a disservice.
Two of the greatest advantages of paid search advertising is that it allows you the opportunity to target very specifically and to spend your advertising dollars in a highly measurable way so you can make the most of your budget. We excel at creating and fixing campaigns, so they take advantage of all the best opportunities to optimize your spends to maximize your return on your investment.
Our strategic approach to paid search involves properly structuring campaigns and ad groups, ad copy and landing page testing, bid optimization strategies, dayparting, lexical analysis, remarketing and retargeting, shopping engines, and integration with SEO and Social. One of our mottos is “always be optimizing”. Let us help you optimize your paid search campaigns to maximize your returns.
You already know that SEO and PPC play a significant role in how well your website performs but what about the website itself; how does it help or hurt your digital marketing efforts?
As you may have already guessed, your website is the backbone of your marketing efforts. Your website needs to be fast, reliable, easy to navigate, and it needs to perform its functions, whether it be lead generation or ecommerce, flawlessly. And it, of course, needs to be attractive to enable you to put your best foot forward.
Your website says a lot about you. If your design is outdated or your site is slow, it’s telling your visitors that you’re not with the times. If a customer receives an error when trying to check out or fill out a form, it could be telling your visitors that you’re not able to find or address issues.
While you don’t need to always be cutting edge with your web design, it is essential that all aspects of your website work properly and that your content is structured to help visitors convert into customers. We’ll gladly review your website for issues and opportunities to see if a website refresh or redesign would be beneficial to you and your customers.
While having a social media presence isn’t quite as essential as having an up to date website, it’s growing in importance for most and could present opportunities that you’re currently missing out on.
Social Media sites like Facebook, Twitter, Instagram and Pinterest (amongst others) can be an excellent way to interact with potential and existing customers in a less formal setting. While we don’t believe a social media presence is entirely necessary for all businesses, it certainly makes sense to have a presence if your target market spends time on social media websites.
In addition to providing an avenue for discussion, many businesses find great success with paid advertising on social media sites. Offering the ability to target, sometimes very specifically, certain demographics can create great opportunities to present your product or service to someone that may not otherwise see what you have to offer.
A presence on social media sites is often imperative from a reputation standpoint as well. Studies have shown that people often expect to see a business’ response to negative, and even positive, comments about a business. It helps to demonstrate that a business cares and has their customer’s interests in mind. There’s a real possibility that one way or another, social media should be included in your digital marketing strategy.
Benefits of Digital Marketing Services
- More clear and concise messaging brand-wide, stronger brand
- Gain a wider audience for your goods and services
- Generate more traffic to your website and interest in your brand
- Generate more sales and leads
- Make your advertising more effective
- Improve your return on investment
Contact Chandler & Knowles CPAs Today
Contact Chandler & Knowles CPAs by filling out our online form or calling 817-993-6349, or visit either of our locations in Flower Mound and Addison, TX. We look forward to helping you identify digital marketing opportunities for your business or family.
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